From a legacy Magento store
to the definitive home
of home theater seating.
We built Seatcraft. Now let's build 4Seating — a flagship Shopify experience worthy of the brands, the catalog, and the 20 years of trust you've earned.
We just launched Seatcraft. It's beautiful. Let's do it again — at scale.
Seatcraft is the boutique. 4Seating is the department store. It carries more brands, more SKUs, more traffic, more SEO equity — and a 10+ year Magento stack that's holding the business back.
This proposal is a focused plan to rebuild 4Seating on Shopify, preserve every drop of organic traffic, and give the flagship brand the cinematic, conversion-engineered experience it deserves.
Three logo directions,
one premium signal.
Your current mark reads as functional and category-descriptive. For the rebuild, we recommend elevating 4Seating into a brand that looks as premium as the products you sell. Three directions to react to:
Three ways to feel luxury.
Before we design a single screen, we agree on the mood. Three directions — each lands the premium brief, but from a different angle. Pick one, and we build everything around it.
The Private Cinema
Deep charcoal, brass accents, cinematic photography in low-key lighting. The site feels like stepping into a Dolby Atmos demo room. Closest to the Seatcraft family — instantly authoritative.
The Editorial Home
Cream and charcoal, generous whitespace, Aesop-meets-Restoration-Hardware. Warmer, more residential. Positions 4Seating as luxury furniture that happens to have cup-holders.
The Tech-Luxe
Deep navy, electric accent, high-contrast product photography. Feels like Tesla × B&O — modern, fast, product-first. Strongest for conversion on paid media traffic.
The new 4Seating.com, homepage.
Direction shown: The Private Cinema. A cinematic hero, editorial product storytelling, and quiet confidence replacing the current big-box layout.
Built for
the best seat
in the house.
Over 20 years of curating the world's finest home theater seating — Seatcraft, Palliser, Cavallo, BarcaLounger and more, all in one place.
Every premiere deserves a front row.
Power Recliners
142 piecesSectionals & Loveseats
88 piecesCustom Theaters
By designTwenty years of front row expertise.
We don't sell furniture. We sell the feeling of the opening credits, the rumble of the LFE, the perfect angle to the screen. Every chair on this site has been chosen — not just listed.
— Certified Home Theater Installer, CEDIA member
Shop by category.
Collection (category) pages are where 4Seating wins the SEO battle — faceted filtering, schema-rich product cards, and a layout that doesn't feel like Magento.
Power Recliners
142 products · Sorted by Bestselling
Brand
Row Size
Features
Price
Anthem Power Recliner
Elysium Theater Row
Plush XL Recliner
Innovator Sofa
Monaco Row
Cadence Curved Row
The product page, re-engineered for conversion.
A configurator-style PDP with visual swatches, sticky add-to-cart, finance signal, and trust reinforcement at the point of decision.
Anthem
Power Recliner
Configuration 3-Seat Row
Leather Espresso Grade-A
Upgrades +$399
The cart, as a closing moment.
Treated like a final review rather than a transactional list. Upsell the warranty, reinforce the trust, and get them to checkout without hesitation.
Your Theater
Anthem Power Recliner
Elysium Loveseat
Order Summary
Or pay $279/mo with 0% APR
From legacy Magento
to production Shopify.
A 10+ year Magento store carries history — custom modules, old URL schemas, years of SEO equity. Our migration approach is built to preserve every drop of it.
Migrations are
in our DNA.
We've moved stores off legacy Magento, WooCommerce, and bespoke platforms onto Shopify — including catalogs with thousands of SKUs and years of SEO equity to protect. The playbook is proven, and the outcomes speak for themselves.
What makes our migrations different is that we treat SEO as a first-class engineering problem — not a post-launch cleanup task.
Zero traffic loss is the goal — not the hope.
Full crawl & equity audit
Screaming Frog + Ahrefs deep crawl of 4seating.com. Every URL, every backlink, every page with traffic is inventoried before we touch a thing.
URL parity & redirect mapping
One-to-one redirect map from Magento → Shopify, including legacy category structures, product URLs, and any old CMS pages that still earn backlinks.
On-page parity
Meta titles, descriptions, H1s, schema markup, canonicals and internal links migrated faithfully — with optimizations layered on top, not replacements.
Staged cutover
We launch on a staging domain, re-crawl, fix edge cases, then DNS-switch in a low-traffic window. Rollback plan ready the entire time.
Post-launch monitoring
Daily GSC monitoring for 30 days, weekly for 90 days. Crawl errors fixed same-day. You see exactly what's happening, in a live dashboard.
Eight ways the new site
will sell more chairs.
A rebuild is an excuse to rethink every conversion moment. These are the CRO plays we'll bake into the new 4Seating from day one.
Configurator-style PDP
Visual swatches, live price updates, upgrade chips. Reduces decision friction and naturally surfaces high-margin upsells (power headrest, lumbar, storage).
+12–18% AOVFinancing front and center
Every price displays the monthly payment alongside the sticker price. Affirm/Klarna integration signals affordability before hesitation kicks in.
+8% conversionDesign Call CTA
Dedicated "Book a Design Call" path captures high-intent, high-AOV customers who want hand-holding. Routes straight to your team, pre-qualified.
+Lead qualitySticky mobile add-to-cart
Mobile-first sticky bar with price, CTA, and financing. 60%+ of home theater research happens on mobile — the current site punishes that behavior.
+15% mobile CVRTrust stack on PDP
Warranty, white-glove, reviews, in-stock status — all clustered at the point of decision, not buried in tabs. Reduces the "I need to check" drop-off.
−Hesitation dropProtection plan upsell
Cart-stage protection plan offer ($199 typical attach). High-margin add-on that costs nothing to deliver and builds post-purchase confidence.
+$180 AOVCollection storytelling
Collections aren't grids — they're editorial. Hero imagery, short brand story, then products. Converts browsers into buyers on ambiguous intent.
+Session depthPost-purchase upsell flow
Thank-you page becomes a merchandising moment — accessories, cup holders, LED kits, cleaning. Most stores leave this revenue on the floor.
+4–6% revenueHow we'll get there.
A 3–4 month engagement structured in four phases, each with clear deliverables, checkpoints, and decisions for your team.
Discovery & Brand
- Stakeholder workshops
- SEO audit & equity map
- Logo direction locked
- Visual direction locked
- Content & IA audit
Design
- Homepage + PLP + PDP
- Cart & checkout
- Account & order flows
- Mobile-first prototype
- Design system in Figma
Build & Migrate
- Shopify theme build
- Product & customer migration
- 301 redirect implementation
- Integrations (Klaviyo, Affirm, review platform)
- QA & staging crawls
Launch & Monitor
- Staged cutover
- GSC & analytics handover
- 30-day SEO monitoring
- CRO baseline & tracking
- Team training & handover
The Custom Theater Builder.
An optional phase-2 feature: a guided, step-by-step experience that turns browsing into a conversation. Customers tell us how they watch, what they love, who's coming over — and 4Seating recommends the perfect setup. Try it below.
How many people will be watching?
We'll recommend the right row configuration based on your space.
Just Us Two
2-Seat Loveseat — intimate, cozy, perfect for couples.
Family Room
3-Seat Row — the classic home theater layout.
Movie Night Crew
4-Seat Row — for families, friends, and game days.
Full Screening Room
5+ seats, curved or double-row — the real deal.
What do you love to watch?
Different content calls for different comfort — we'll tune the recommendation.
Cinema & Films
Epics, blockbusters, Sunday night noir — the theater experience.
Live Sports
Game days, big rivalries, friends over with beers on tap.
Gaming
Long sessions — lumbar support and heated/cooled become essential.
A Little of Everything
The all-rounder build — versatile, comfortable, dialed for any night.
Any extras?
Select any that sound like your kind of night. Pick as many as you like.
I Love a Glass of Wine
Lighted cupholders sized for stemless glasses + optional chiller console.
Snacks & Popcorn
Tray tables, storage consoles, and wipeable premium leather.
Heated & Cooled Seats
For those 3-hour director's cuts on a summer afternoon.
Ambient LED Lighting
Base lighting kit — turns a room into a private cinema.
Should we install it for you?
Our white-glove team delivers, assembles, and sets everything up — so you can sit down and press play.
Yes — White-Glove Install
Our team handles delivery, assembly, cable routing, and sets the first row-angle for you. The way it should be.
I'll Handle It Myself
We'll ship assembled in sections — you slot them together in under an hour. Step-by-step video included.
The Anthem Signature Theater.
Based on your answers, here's the configuration we'd build for you.
One engagement.
One price.
Everything you need to take 4Seating from legacy Magento to a flagship Shopify experience — design, build, migration, SEO, and launch.
4Seating × Saigon Digital
A complete design, build, and migration engagement. Fixed-scope, fixed-fee, fixed-timeline.
What's included
- Brand identity & 3 logo concepts Final files + guidelines
- Full visual direction & design system Figma library
- Homepage, PLP, PDP, cart, checkout design Desktop + mobile
- Shopify 2.0 custom theme build Fully editable sections
- Magento → Shopify migration Products, customers, orders
- SEO migration playbook Audit, redirect map, cutover
- CRO features (8 core plays) Baked into build
- Third-party integrations Klaviyo, Affirm, reviews, analytics
- Launch support & monitoring 30 days post-launch
- Team training & handover Recorded + live sessions
25% at design sign-off
25% at launch
3–4 month timeline, fixed scope.
Saigon Digital have been fantastic throughout the entire website development process. They have been incredibly responsive, professional, and creative. The final product exceeded our expectations.Harry PeisachCEO · Ski.com
Let's build the definitive home
of home theater seating.
We've already proven it on Seatcraft. Let's do it again — at flagship scale.
Let's Get Started →